'...subjects in a 2011 study showed markedly different neurological activation in response to images they were told were painted by Rembrandt compared with images they were told were copies of his work. This occurred whether or not the paintings were genuine (the investigators randomised the descriptions) suggesting that our conscious beliefs about an image can shape our biological response to it'
[p33 LRB Jan 2022, ref David Freedberg, Iconoclasm, Chicago 2021]
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